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Civic Tourism is an extension
of and tool for other "place-based" approaches, such as
cultural heritage tourism, ecotourism, and geotourism.
The mission
of Civic Tourism is to "reframe" tourism's purpose
– from an end to a means; that is,
from an economic goal to a tool that can help the public
enhance what they love about their place.
Civic Tourism
provides a forum for citizens to decide if, how, and for
what purpose the ingredients of place (cultural,
built, natural) can be integrated to create a dynamic, distinctive,
and prosperous community.
Watch the 13-minute video. The challenges
& opportunities of "place-making" for tourism.
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Civic
Tourism Today
Quote
of the Week
"In the market place,
for practical reasons, innumerable qualitative distinctions
which are of vital importance for man and society are suppressed;
they are not allowed to surface. Thus the reign of quantity
celebrates its greatest triumphs in "The Market."
Everything is equated with everything else. To equate things
means to give them a price and thus to make them exchangeable.
To the extent that economic thinking is based on the market,
it takes the sacredness out of life, because there can be
nothing sacred in something that has a price. Not surprisingly,
therefore, if economic thinking pervades the whole of society,
even simple non-economic values like beauty, healthy, or
cleanliness can survive only if they prove to be "economic."
- E.F. Schumacher, Small is Beautiful, 1973
Story
of the Week
Discover
America Partnership During
a time when America's image suffers internationally, this
story from Public Diplomacy Watch reviews the tourism industry's
attempt to "offer to help policymakers appreciate travel
and tourism's diplomatic and economic potential."
Link
of the Week
Route
89 Photography Project Visit
Jim Cowlins' website to learn more about "The West's
Most Western Highway." Sign up for his regular email
updates too.
Book of the Week
Donovan Rypkema, The
Economics of Historic Preservation
This slim volume, published by the National Trust for
Historic Preservation, is an important tool for advocates
of historic preservation. In clear language, with many best
practices and examples, Rypkema shows how saving old structures
is good for the community, good for tourism, and good for
the bottom line. A great resource, and be sure to visit
Rypkema's website, Place
Economics.
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The Civic Tourism project
was originally conducted by Sharlot
Hall Museum in Prescott, Arizona. Major funding was provided
by the Institute of Museum and Library
Services, a federal agency.
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Click here to watch Arizona Governor Janet Napolitano's welcome to the first Civic Tourism conference.
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