It stands to reason that people will be more likely to invest and stay rooted in places that are worth caring about – places with a strong and appealing local identity, an ambiance of belonging, and a sense of place. Given this assumption, communities seeking to foster a sense of place or to nurture local identity might begin by identifying distinctive qualities of that place – its best natural, cultural, or physical assets – and endowing them with greater recognition. – Timothy Beatley & Kristy Manning (Dr. Beatley was one of the presenters at the March Civic Tourism conference)

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