Most tourism programs, especially those supported with public funds, concentrate the majority of their planning and funding on marketing. They invest countless hours and dollars in determining, designing, and distributing the best promotional strategies.
organizations generally say they don't do product development
- they market. That's fine, and it's not fair to expect
them to oversee product development, since that is not their
mission nor are most personnel trained to do so. But if
these agencies (those in charge of managing tourism for
their region or state) don't provide direction or funding
for product development, who does?
Because most communities' approach to product is
not as focused as their marketing strategy, product development
tends to be sporadic, scattered, and isolated - rather than
a connected, community-wide plan.
a half- or full-day workshop
about "Invest in the Story."