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Civic Tourism is an extension
of and tool for other "place-based" approaches, such as
cultural heritage tourism, ecotourism, and geotourism.
The mission
of Civic Tourism is to "reframe" tourism's purpose
– from an end to a means; that is,
from an economic goal to a tool that can help the public
enhance what they love about their place.
Civic Tourism
provides strategies for citizens to decide if, how, and for
what purpose the ingredients of place (cultural,
built, natural) can be integrated to create a dynamic, distinctive,
and prosperous community.
Watch the 13-minute video. The challenges
& opportunities of "place-making" for tourism.
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• • •
"In
his groundbreaking book on civic tourism, Dan Shilling invites your
community to engage in a conversation about tourism and place that
it cannot afford not to have." — David Weaver,
author of Sustainable Tourism: Practices & Procedures
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Civic
Tourism Today
Helpful Quote
"More and more people
in the business world see corporations playing a major role
in solving the world's environmental problems. Business,
they know, is our most powerful mechanism for creating a
functioning society and matching needs with goods and services.
Companies can and should be a force for good, leading the
charge on caring for the environment and protecting our
shared national assets. Financial and environmental
success can be achieved together." — Daniel Esty & Andrew
Winston, Green to Gold (2006).
Helpful Story
Sustainable Travel in Hawaii
Visitors are important to Hawaii's tourism industry, which is the state's largest economic enterprise.
Like any large industry, tourism's day-to-day operations can put a stress on the physical environment, social,
and cultural fabric - the very elements that attract visitors to Hawaii. Sustainable tourism in Hawaii is
about protecting, enhancing and conserving these resources for the enjoyment of visitors and residents.
Helpful Link
The Sustainable
Tourism Laboratory is a hands-on, practitioner-run
program of the Blackstone Valley Tourism Council in Rhode
Island. The Lab works with communities seeking to refine
and define tourism as a positive means for change. The Lab's
programs refer to the environmental, economic, and socio-cultural
aspects of tourism development.
Helpful Book
Donovan Rypkema, The
Economics of Historic Preservation
This slim volume, published by the National Trust for
Historic Preservation, is an important tool for advocates
of historic preservation. In clear language, with many best
practices and examples, Rypkema shows how saving old structures
is good for the community, good for tourism, and good for
the bottom line. A great resource, and be sure to visit
Rypkema's website, Place
Economics.
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The Civic Tourism project
was originally conducted by Sharlot
Hall Museum in Prescott, Arizona. Major funding was provided
by the Institute of Museum and Library
Services, a federal agency.
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