to alternative tourism, such as ecotourism and cultural
heritage tourism, begin with a preservation mission (saving
cultures, historic districts, open space) and then "use"
the protected resource responsibly to both educate the public
and foster economic development.
All of these initiatives are in the place-enhancing business; they often appeal to the same tourist and even use the same rhetoric. However, rarely do we find them at the same table where tourism is concerned. Consequently, each relates to the tourism industry in an episodic, piece-by-piece, project-oriented way, which often renders them relatively toothless.
Place is not just
heritage, land, or buildings - it's all three. Civic Tourism
shows these sectors how to work together to create a form
of tourism that is not project-centered, but which privileges
"place" as the main attraction.