"Place-based tourism" is an umbrella term that includes several tourism practices, such as cultural heritage tourism and ecotourism. Others use phrases such as "alternative tourism" or "experiential tourism" to refer to many of the same approaches.
Most place-based practices can be lumped into one of three categories: either the cultural, natural, or built environment - people, land, and town.
To present "place" in its most complete sense, then, communities should take into account their cultural, natural, and built environments.
Learn more about this approach at Integrate the Story.