Tourism is the
1st, 2nd, or 3rd largest economic engine in every
state in the nation. Still, some trends in economic development,
such as the in vogue Creative Class theory, dismiss tourism,
arguing that communities should focus on knowledge-based
industries rather than service economies.
That's all well
and good, but many towns, especially rural ones, are never
going to attract a Microsoft plant or a university think
tank. These places have historically depended on tourism,
and no doubt the industry will continue to play a role in
development theories, such as the New Economy, Creative Class,
and Triple Bottom Line doctrines, say communities must consider
economic growth alongside environmental and social "bottom
Because the tourism product increasingly
is the social and natural environment, Civic Tourism
argues that no industry is better suited to contribute to
and benefit from Triple Bottom Line thinking, but industry
leaders must step forward, own it, and "rethink economics."
a half- or full-day workshop
about "Rethink Economics."