Civic Tourism Civic Tourism - The Poetry & Politics of Place Now Available! Civic Tourism: The Poetry & Politics of Place By Dan Shilling, Foreword by Scott Russell Sanders
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Mission: Reframe Tourism



Rethink Economics


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Rethink Economics


Tourism is the 1st, 2nd, or 3rd largest economic engine in every state in the nation. Still, some trends in economic development, such as the in vogue Creative Class theory, dismiss tourism, arguing that communities should focus on knowledge-based industries rather than service economies.

That's all well and good, but many towns, especially rural ones, are never going to attract a Microsoft plant or a university think tank. These places have historically depended on tourism, and no doubt the industry will continue to play a role in their economy.

Modern economic development theories, such as the New Economy, Creative Class, and Triple Bottom Line doctrines, say communities must consider economic growth alongside environmental and social "bottom lines."

Because the tourism product increasingly is the social and natural environment, Civic Tourism argues that no industry is better suited to contribute to and benefit from Triple Bottom Line thinking, but industry leaders must step forward, own it, and "rethink economics."


•Request a half- or full-day workshop about "Rethink Economics."

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It's not a matter of if we do tourism, then, but how we do it. Can we practice tourism in a way that benefits residents as much as visitors, the built and natural environments as much as the economy, local businesses as much as national franchises?

Civic Tourism argues that towns can realize those goals, by adopting an approach that is "civic" in two senses: 1) The tourism product is civic, in that place itself is the attraction, and 2) the process encourages civic engagement.

Learn more at Poetry and Politics of Place.

Want to know more about contemporary economic strategy? Check out some of these selections.


Now Available! Civic Tourism: The Poetry & Politics of Place By Dan Shilling, Foreword by Scott Russell Sanders

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Click here to watch Arizona Governor Janet Napolitano's welcome to the first Civic Tourism conference.